At the 2012 Democratic National Convention, Bill Clinton gave a
speech that went about 20 minutes over time. It was a very good speech, and it was shockingly
detailed, as late-night convention speeches go.
For example, Bill's 2012 speech had a compelling section arguing
that GOP nominee Mitt Romney had bad ideas about how to divide
state and federal responsibilities for funding Medicaid, ideas
that would hurt millions of voters who probably don't usually
spend much time thinking about how Medicaid is paid for. This
isn't exactly scintillating stuff, but Bill sold it as not just
interesting but important.
Clinton is one of the most talented political speakers of our
time, but what especially sets him apart is his ability to talk
about complex, arcane policy topics without boring the audience.
His speeches can be soaring and technical at the same time.
In his address to the Democratic convention on Tuesday night,
Clinton set out two tasks for himself: humanize his wife, a
candidate with poor personal favorability ratings who is often
discussed as though she were not a person with feelings; and
ground her ideology, making the case that she is a committed
progressive who has devoted her life to making the sorts of
policy changes people on the left care about, all while working
successfully with Republicans.
He managed this combination through a tour of the career he and
Hillary built together, one that was heavy on arcane policy
content. It was a clever combination: The message of the speech
was essentially that Hillary channels her humanity into her
policy work — that we can understand her soul by examining the
laws she helped shape.
Bill talked about Hillary's early work as a lawyer, suing to
strip whites-only private schools of their tax exemptions in the
interest of promoting integration.
He described the variety of boards and commissions she served on
during his administrations, crafting policy changes on topics
from K-12 school funding in Arkansas to children's health
insurance, which he argued improved the quality of education in
Arkansas and extended health insurance to millions of children
nationwide.
And he talked about her own record in the Senate and as secretary
of state, crafting international agreements including the New
Start nuclear treaty with Russia.
This content sounds boring, a fact Bill acknowledged in his
speech, and in the hands of most speakers it would be. But I
think Bill pulled it off, making the case that Hillary's often
unglamorous work in the trenches of government made her a "change
maker," as signs in the hands of delegates declared. And he
managed to include numerous examples of bipartisan cooperation to
boot.
In 2012, I wrote that Bill Clinton was able to mount a
far more convincing defense of Barack Obama's governing record
than Obama himself seemed to be able to muster. In this campaign,
Hillary Clinton has struggled to make the case that voters should
be excited about her presidency rather than simply preferring it
over the other unappealing options.
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